Social Media Manager for Small Business

Why does posting for a business never get done?

Because it is the one job with no deadline attached. Invoices get chased, orders get filled, and the page sits there waiting for a quiet half hour that never arrives.

When the half hour does arrive, the work starts from zero: what should we say, do we have a photo for it, did we already post this. That is three decisions before a single word gets written, which is why the tab gets closed again. A scheduling tool does not remove any of the three; it just gives you a nicer grid to feel guilty about.

How long does setup take?

One sitting, and most of it is deciding rather than typing. Three steps, and the first two never have to be repeated.

1. Set the schedule this page should post on, once.
2. Write the handful of things this business talks about as topics, a couple of lines and a few tags each.
3. Let the runs go: each one finds today’s story, writes it, renders it and posts it to your page.

There is nothing to connect beyond the page itself, and no credentials to hand over. You sign in to your own page in your own browser and we never ask you to give us a password for storage.

Where do the topics come from?

From what the business already has and already says. A topic is not a content plan; it is a short note about a thing you talk about, plus tags so the engine can find material that fits it.

A cafe has five or six of these without thinking: what is on this week, how a thing is actually made, the regulars, the early opening, the thing customers keep asking about. Written out, each is a couple of lines. You decide per topic how scripted it is, from a loose principle to a fully scripted hook and beat, which is how the posts keep sounding like the business rather than like software. The detail is on how it works.

What happens if I do not check in for a few days?

The page keeps posting on its schedule. There is no approval step, so nothing waits for you to come back.

If you want the page to go quiet while you are away, pause the scheduled job, and press Run now when you want a post straight away. The one thing that does wait for you is a post that broke its format’s text limits, which is parked for a person instead of posting. Volume stays capped per page per day either way, because a page that suddenly fires four posts in an hour is exactly the behaviour platforms treat as automated, and it also reads badly to the people following you.

What if there is genuinely nothing to post that day?

Thin candidates are dropped rather than posted. We would rather the page skip a day than fill it with something that has too little behind it.

If thin days start stacking up, that is the page telling you it needs more material, and it is telling you before your customers notice rather than after. Most businesses find the answer is one or two more topics rather than a new tool.

Is this safe for the business page?

Nobody can promise an account is safe, and we will not. What we can do is keep the behaviour slow and capped, and say exactly how the post is delivered.

Volume is capped per page per day, the timing is varied instead of landing on the same second, one posting session runs per machine, and we do not automate comments, DMs, follows or likes at all. Today a Facebook page, an Instagram account, a TikTok account or an X account you own publishes through your own logged in browser session. That is written out in full on trust and account safety.

What does it not do yet?

There is no analytics dashboard. The run log tells you when a run happened and whether it worked, not what a post earned, and we are not going to dress that up as reporting.

Performance learning, the full planner and its scoring formula are designed, not built yet, and Pinterest is not started; Facebook, Instagram, TikTok, X, YouTube, LinkedIn and Snapchat are the platforms that publish today. If you need a report for a board or a channel on Pinterest, this is not for you yet. Other roles are on use cases, the platform status is on platforms, and the rest of the questions are on the FAQ.